When images were made using film clients understood that film, processing, proofing, printing and Polaroids would all be appearing on their invoice. With a reusable memory card and delivery by electronic means it is therefore some people’s conclusion that these production costs have been negated. Everyone appreciates the benefits in turnaround from a digital workflow
David Ogilvy’s “man in the Hathaway shirt” campaign in 1951 produced sales that outpaced factory production capacity. The reader was intrigued by the mysterious portraits of Baron Wrangell wearing an eye patch photographed in a variety of interesting settings and so they read the copy to find out more, this copy sold shirts, lots of
1.) Would you rather spend £300 on some pictures to keep your website up to date with your product range or spend £1,000 on insightful product photography to see a significant growth in sales? The cheapest is usually not the best value. 2.) With the future of your business on the line would you rather benefit from the proven results of
If a picture speaks a thousand words what does the corporate photography on your literature or website say about you? Great character portraits are produced with insight and attention to detail – they should squeeze every available ounce of the subject’s essence into the picture because your key personnel are among your major assets – the way
Never commission a photograph of your product….. It may shock you to hear these words from a commercial photographer, it certainly took me by surprise as one of the guiding principles handed down when I started to serve my time in Advertising Photography in 1986, but it was great advice and remains just as relevant today.
The increasing number of images required for use on the web has fueled the expansion of online stock image libraries and while these images are often cheap and certainly convenient for web developers they are not always the best solution from the website owners’ perspective. It is important that any business owner considers all the
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