The things to consider in advance of finalising a brief for promotional images include the following:
- Resolution – I have shot for printed pages, billboards, websites, banners, light boxes and a lot more applications. All of these have different requirements for image resolution. A billboard is normally the largest file size, although I have supplied images to warp large buildings, and web images are usually the smallest files, in any case it is important that we discuss the output requirements so I can shoot accordingly and do the appropriate post-production to deliver the images as you require them.
- Aspect Ratio – In some cases this is not flexible, if that is the case then it is important to have specifications in the brief. I have shot in the past for websites and brochures that needed everything from vertical pano, through squares to conventional (horizontal) panos. Some clients require a mix of portrait and landscape to provide variety in layout, others need very specific aspect ratios, in any case I am here to help and will always provide what you need if I know in advance of the shoot.
- Print Quality – I have in-house printing up to A2 if you want to have the final product made by me. Alternatively many clients have printing done by a third party and in this case I am happy to liaise with the printer if required to ensure that you receive the very best quality output. My ultimate aim is always a satisfied customer.
All images © Stephen Potts
Creative Commercial Photography Belfast