Really effective PR photography needs to be slick to organise, produce great results and reflect the values of the customer. It is also worth remembering that these shots are often taken under time pressure and/or in potentially hazardous environments due the activities in progress at the location. An experienced PR photographer can make this happen reliably and efficiently. I undertake a lot of PR photography on behalf of PR agencies and I am always focussed on being a great representative of the agency while working as a member of their team with the agency's important and valued clients. Branding or background elements are often a key part of this visual story telling and I have a lot of experience of doing this well with complex elements combined to make the shot.
Kathryn Callaghan Fine Art